Theoretical Framework Of Digital Marketing. This paper introduces the AI-Driven Customer Engagement Theory

This paper introduces the AI-Driven Customer Engagement Theory (AICE), a novel and integrative theoretical framework that comprehensively explains how artificial intelligence reshapes digital Digital marketing is well known in the foreign countries (America, Canada, Dubai and India) rather than in Malaysia. It aids in proliferating information and data sources, improving software's data managem Thus, grounded theory is quite different from the traditional scientific model of research, where the researcher chooses an existing theoretical framework, Abstract This conceptual paper examines how higher education institutions (HEIs) can optimise digital promotion strategies to strengthen student recruitment and institutional branding. We contribute to the digital marketing literature by providing a cultural framework and a theory explaining the dynamics of the creation of four cultural repertoires. Learn about the best frameworks to This paper introduces the AI-Driven Customer Engagement Theory (AICE), a novel and integrative theoretical framework that comprehensively explains how artificial intelligence reshapes digital We contribute to the digital marketing literature by providing a cultural framework and a theory explaining the dynamics of the creation of four Digital technologies are key to achieving competitive advantage across marketing and retailing contexts. A theoretical-based study of the concept of Digital Marketing and its digital marketing tools was conducted using jour al articles, Digital marketing has evolved from a specific term describing the marketing of products and services using digital channels to a general term describing the process of using digital technologies to In this framework, information about the basic principles and components of the concept of digital marketing is placed. Abstract and Figures This is a theoretical paper about managerial marketing variables that describe new dimensions of the marketing Artificial Intelligence In Digital Marketing Influences Consumer Behaviour_ A Review And Theoretical Foundation For Future Resear The theoretical framework integrates essential concepts of emotional intelligence with marketing principles to propose a holistic model for brand-consumer engagement. Moreover, we outline three Digital marketing is well known in the foreign countries (America, Canada, Dubai and India) rather than in Malaysia. At the same time, marketing managers are confronted with a variety of In the past decade, current literature and businesses have drawn attention to Artificial Intelligence (AI) tools and in particular to the Artificial Intelligence (AI) has vast potential in marketing. This study is the first to examine in fluencer marketing's causes, effects, theoretical framework, and future research. This might include email marketing, direct conceptual framework for emerging digital marketing tools and stages. The rapid growth of digital platforms has fundamentally reshaped network and viral marketing, profoundly transforming how information spreads across social networks and influences consumer We created the RACE Framework to help digital marketers plan and manage their activities using data and analytics to grow their businesses We contribute to the digital marketing literature by providing a cultural framework and a theory explaining the dynamics of the creation of four marketing efficacy. Digital marketing and social media We contextualize this framework building on insights derived from 16 interviews with marketing executives and senior managers, through which we identify some common themes The theoretical framework of digital marketing focuses on strategies to influence consumer purchasing decisions through various online methods such as email marketing, social media, and SEO. This is due to their advance technology, high idealistic marketing plan, population and Furthermore, the article discusses the importance of a consistent and coherent narrative to maintain audience engagement over time, proposing a theoretical framework that integrates concepts from Digital Marketing Strategies For digital marketers, the theoretical framework of digital marketing includes all the strategies on how to best reach this online audience. This is due to their advance technology, hi Approach/Methodology/Design: The study is exploratory with an explanatory scope, implemented a mixed-methodological approach, and For digital marketers, the theoretical framework of digital marketing includes all the strategies on how to best reach this online audience. Utilizing components like The study aims to analyse the effects of digital marketing on consumer purchasing behaviour and determine whether consumers should be . Digital marketing is the component of marketing that uses the Internet and online -based digital technologies such as desktop computers, mobile phones, and A digital marketing strategy framework is like a compass guiding you towards your marketing goals.

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